Architectural ordonnance refers to the arrangement or hierarchy of architectural elements in a building or space. It can influence the use of branding and other graphic design elements by providing a framework for how they are integrated into the space. Here are some ways in which architectural ordonnance can influence branding and graphic design:
1. Hierarchy: The placement and size of different architectural elements can create a visual hierarchy that affects how branding and graphic design elements are perceived. For example, a large, prominent entrance may compete with a small sign or logo, making it less noticeable to visitors.
2. Color and Material: Architectural ordonnance can also shape the use of color and materials in branding and graphic design. The colors and materials used in architectural elements can influence the choices made for signage, logos, and other graphic elements. A modern, minimalist building may call for a sleek, monochromatic color scheme, while a historic building may inspire a more ornate and colorful approach.
3. Branding Guidelines: An architecturally well-designed space can provide a strong foundation for a brand's visual identity, allowing for consistency and coherence in all design elements. Architects can help guide the integration of branding elements into a space by developing clear guidelines that consider the building's design and materials.
4. Wayfinding: Architectural ordonnance can also influence how wayfinding and signage are integrated into a space. Building design and layout can impact the placement, size, and visibility of directional signage and graphics. An architect can help shape the building's layout to optimize wayfinding and minimize clutter, allowing visitors to easily navigate the space.
In summary, architectural ordonnance plays an important role in shaping the integration of branding and graphic design elements in a building or space. By considering the hierarchy, color and material, branding guidelines, and wayfinding, architects can create a cohesive and effective integration of these elements to strengthen a brand's identity and improve user experience.
Publication date: