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Architectural sensitivity involves being aware of the environment, including the space, light, texture, and user experience, when designing a building or interior space. Graphic design, on the other hand, focuses on communicating a message visually through typography, color, and imagery.
There is a relationship between architectural sensitivity and graphic design in terms of the user experience. Both design fields aim to create a visual and functional experience that elicits an emotional response from the user. Incorporating architectural sensitivity into graphic design can help create a more cohesive and immersive brand experience across physical and digital spaces. For example, a brand that considers architectural sensitivity may involve designing a physical space that is integrated with their brand’s visuals and identity, such as ambient lighting and cohesive graphic design in their interior space. Or, it may design communication materials that take into account the architecture and mood of the space in which they will be displayed, following the optimal color schemes, and so on.
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