Interactive architecture can be used in shopping centers in various ways to enhance the shopping experience for customers. Here are some examples:
1. Interactive storefronts – Shop windows can be made interactive by using digital screens, projection mapping, or augmented reality displays. This can be used to showcase products, promotions, or simply creating an engaging visual experience for passersby.
2. Smart navigation – Shopping centers can be equipped with beacons and sensors to help customers navigate through the complex maze of stores with ease. Interactive maps can be displayed on digital screens that allow shoppers to search for stores, products, or services. In addition, virtual assistants or chatbots can be integrated into the system to provide real-time assistance to customers.
3. Interactive displays – Interactive installations such as touchscreens, kiosks, and interactive tables can be installed within shopping centers to provide an immersive experience for customers. These displays can be used to showcase products, provide information about sales, and even entertain customers while they wait.
4. Virtual fitting rooms – Augmented reality technology can be used to create virtual fitting rooms where customers can try on clothes and accessories virtually. This can save time and improve the overall shopping experience by providing a more efficient way of trying on clothes without the need to physically change.
5. Social media integration – Shopping centers can incorporate social media platforms into their interactive designs. For instance, customers can be encouraged to take photos in front of interactive installations and share them on social media, thereby creating online buzz and engagement with the shopping center.
Publication date: