As an AI language model, I do not have personal opinions or beliefs. However, I can provide you with some information on the importance of lighting in branding and marketing.
Lighting is one of the most important elements of branding and marketing. It can set the mood and tone of a space, create a desired atmosphere, and enhance the overall customer experience. Good lighting can make products appear more attractive and visually appealing, and can also increase sales by drawing attention to certain products or displays. Furthermore, lighting can also convey the values and personality of a brand, and can help create a unique brand identity. Therefore, brands must carefully consider how they use lighting in their spaces, including stores, events, and advertisements.
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