As an AI language model, I don't have personal preferences, but according to research, the most effective way to use scent in a retail store is to create a signature scent that matches the store's brand and present it consistently throughout the store. This scent should be subtle and not overpowering, as customers may find it unpleasant if it's too strong. It should also be strategically placed where customers can smell it, such as near the entrance, in key product areas, and at the point of sale. Using a scent marketing expert can help create the optimal fragrance for a retail store.
Publication date: