1. Balance: Achieving a sense of equilibrium and harmony in the design through symmetrical or asymmetrical arrangements of elements.
2. Proportion and scale: Ensuring that the size and dimensions of various architectural elements are in proportion to each other and the overall space.
3. Rhythm and repetition: Establishing a visual rhythm by repeating certain design elements, such as patterns, shapes, or colors, throughout the architecture.
4. Unity and coherence: Creating a visually cohesive and unified design by using consistent materials, colors, and styles throughout the architectural composition.
5. Emphasis and focal points: Directing attention to specific areas or elements by using contrasting colors, textures, or unique architectural features.
6. Contrast and variety: Introducing contrasting elements or varying textures, colors, or shapes to add interest and diversity to the design.
7. Functionality and usability: Ensuring that the architectural design is not only visually appealing but also functional and meets the needs of the users.
8. Simplicity and clarity: Striving for simplicity and clarity in the design, avoiding unnecessary complexity and clutter.
9. Contextual integration: Considering the surrounding environment, culture, and history of the site to create a design that blends harmoniously with its context.
10. Sustainability: Incorporating environmentally friendly practices and materials into the design to promote sustainable and responsible architecture.
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