Arabic design is used in packaging primarily in the Middle East and North Africa, as well as in countries with significant Arabic-speaking populations. It is utilized to attract and appeal to consumers who identify with the culture and iconic Arabic aesthetics. The design typically incorporates calligraphy, geometric patterns, bright colors, and ornate motifs that are commonly found in Islamic art traditions. These elements aim to promote the brand's authenticity and connection to the region, highlighting cultural heritage as an important factor when making purchasing decisions. Additionally, Arabic language is often used for product labeling, further emphasizing local appeal and identity. Overall, Arabic design enables brands to differentiate themselves in a crowded market and create a powerful emotional connection with consumers.
Publication date: