The Biomimicry and Branding Research Group is a research collective focused on exploring the intersection of biomimicry and branding. Biomimicry is the practice of drawing inspiration from nature and the living world to solve human problems and create sustainable solutions. This research group aims to understand how biomimicry can be applied to branding and marketing strategies to enhance sustainability, innovation, and customer engagement. They study how principles and patterns found in nature can be used to inform brand development, product design, packaging, and communication strategies. The group conducts research, publishes studies, and collaborates with industry partners to promote the use of biomimicry in branding and marketing, with the overall goal of fostering more sustainable and nature-inspired business practices.
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