Brand collateral refers to the collection of assets or materials produced by a brand for promoting and representing its identity, values, and products/services to the target audience. It typically includes visual components such as logos, colors, typography, graphics, packaging, and signage, as well as written content such as slogans, taglines, mission statements, and product descriptions. Brand collateral is used across various marketing channels and touchpoints, such as social media, websites, advertising, events, and packaging, to create a cohesive and recognizable brand image in the minds of consumers.
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