Consistency is crucial in design communication as it ensures that every element of the design, from typography to colors to layout, is coherent and looks like it belongs together. By maintaining consistency, designers can create a clear and effective visual language that is easy for audiences to understand and engage with. Consistency in design also builds trust and reliability, as users can rely on consistent design elements to guide them through a product or brand experience. In short, consistency is essential for creating a cohesive and memorable brand identity that effectively communicates a message to its audience.
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