1. Properly structure your website: Use a clear and logical hierarchy to organize your pages, using relevant headers (H1, H2, H3) and subheadings. Create a sitemap and submit to Google to aid in crawling.
2. Optimize page titles and descriptions: Use concise, descriptive and keyword-rich titles and meta descriptions for each page. Aim for unique metas as much as possible.
3. Use structured data: Utilize schema markup on your website to describe your content in a machine-readable format for search engines. This will help create rich snippets that can lead to more clicks and conversions from the SERP.
4. Optimize for site speed: A faster website provides better user experience and has a positive impact on search rankings. Use tools such as Google PageSpeed Insights or GTmetrix to measure page load times and figure out improvements.
5. Create quality content: Create high-quality, informative content that provides value to your readers. Use appropriate keywords (but not in a spammy way) while keeping the focus on creating useful content.
6. Use optimized images & media: Use optimized images with appropriate alt tags, correctly sized, and compressed. Label them with relevant file names and use image sitemaps.
7. Optimize for mobile: Ensure your website provides a seamless experience on mobile, whether it's a responsive version of your desktop site or a separate mobile website.
8. Optimize URLs: Use short URLs with descriptive keywords in the URL path to make it easier for search engines to understand the topic of your page.
9. Monitor Google Analytics: Keep track of your website’s statistics, including organic traffic, conversions, and bounce rates. Use these insights to identify areas where you can make improvements in your SEO strategy.
10. Build high-quality backlinks: Attracting high-quality, relevant backlinks to your business or website is a critical factor in SEO success. Focus on link building techniques that build organic links, through creating useful content others want to link to. Avoid any SEO-acceptable techniques as black hat practices will harm your website in the long run.
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