1. User experience: The design should prioritize the user experience and be tailored to the needs and preferences of the target audience.
2. Brand consistency: The design should reflect the brand's visual identity and be consistent across all touchpoints to reinforce brand recognition.
3. Functionality: The design should not only look good but also be functional and easy to use for the intended purpose.
4. Technical feasibility: The design should be technically feasible and compatible with the infrastructure and systems that are in place.
5. Scalability: The design should be able to scale with the business's growth and adapt to changing market trends and customer needs.
6. Accessibility: Design should be accessible to all users, including those with disabilities, to ensure a positive user experience.
7. Time and budget constraints: The design should be completed within the allotted time and budget constraints.
8. Performance and speed: The design should be optimized to ensure fast loading times and smooth performance on all devices and platforms.
9. Testing and validation: The design should be tested and validated with user feedback and data analytics tools to ensure its effectiveness.
10. Security and privacy: The design should prioritize security and privacy for all user data and information.
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