1. Typography: The choice and use of fonts, typefaces, and typography styles to ensure that the text is easy to read and effectively communicates the message.
2. Color: The effective use of color to evoke emotions, convey meaning, and create visual interest.
3. Icons and graphics: The use of pictograms, illustrations, infographics, and other stylized graphics to tell a story, make data more visually appealing, and to create interest.
4. Layout: The arrangement of text, images, and other design elements to create a cohesive visual hierarchy that guides the viewer's eye and reinforces the message.
5. Imagery: The selection of appropriate images or photographs that reinforce the message, evoke emotions, and add depth to the design.
6. Consistency: The use of consistent design elements throughout the design language to ensure that the message is always clear and the brand identity is consistently represented.
7. Minimalism: The use of a clean and simple aesthetic that communicates the message effectively without overwhelming the viewer.
8. User-centered design: The focus on creating design elements that are easy to use, accessible, and that put the user's needs first.
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