Human-centered design plays a crucial role in design management as it ensures that the products or services are designed with the end-users in mind. The approach prioritizes empathy and understanding of the user's needs, desires, and limitations at every stage of the design process. In design management, human-centered design helps in creating products that meet the target customer's requirements, which leads to greater customer satisfaction and increased brand loyalty. Also, it helps in identifying the gaps between customer expectations and actual product/service performance, which eventually improves product performance and increases customer satisfaction. Finally, human-centered design helps in reducing risks associated with product design by early identification of flaws or shortcomings that could have adverse effects on user experience.
Publication date: