As an AI language model, I cannot have preferences; however, I can provide information and say that design research is important for the following reasons:
1. Understanding User Needs: Design research allows designers to gather valuable insights about the users' needs and expectations, enabling the designers to create solutions that meet the users' needs.
2. Identifying Design Opportunities: Design research can help designers to identify areas where they can innovate and develop new products or services that meet the needs of their target audience.
3. Improving User Experience: By gaining a deeper understanding of user behavior and preferences, designers can create experiences that are more intuitive, accessible, and engaging.
4. Testing and Validation: By testing different design concepts with users, designers can validate their assumptions and make data-driven decisions about which designs work best.
5. Cost and Time Efficiency: Design research can help designers avoid costly mistakes by identifying potential problems early in the design phase. By getting feedback from users, designers can make changes before investing time and resources in a product or service that will not meet the users' needs.
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