A design vision can be used to inform customer experience in several ways:
1. Establishing a cohesive brand identity: A design vision ensures that all touchpoints with the customer, including website design, product packaging, and advertising, have a consistent look and feel that reflects the brand's values and personality.
2. Defining customer needs: The design vision should consider the customer's needs, wants, and pain points. This will help designers create products, services, and experiences that meet the customer's expectations and make their life easier.
3. Improving usability: By incorporating user experience design principles, a design vision can help improve the usability of products and services. This helps reduce the customer's frustration and enhances their satisfaction.
4. Enhancing emotional connection: A design vision should aim to evoke emotions and create a connection with the customer. This can be achieved through thoughtful design decisions that consider the customer's feelings and aspirations.
In summary, a design vision plays a pivotal role in informing customer experience by establishing a clear brand identity, understanding customers' needs, improving usability, and creating an emotional connection.
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