Branding plays an important role in industrial design in the following ways:
1. Differentiating the product: Branding helps to differentiate the product from its competitors by making it stand out visually and functionally.
2. Creating brand recognition: Branding creates a visual identity for the product that helps to create brand recognition and familiarity among consumers.
3. Building brand loyalty: Industrial design that is consistent with the brand image can help to build loyalty among consumers by creating a sense of trust and familiarity.
4. Communicating values: Branding communicates the values and identity of the company to the consumers through industrial design.
5. Establishing a premium price: Good branding through industrial design can help a product to establish itself as a premium product, which makes it easier to justify a higher price point.
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