A design sprint is a five-day process that helps teams to answer critical business questions through design, prototyping, and testing ideas with customers. It was developed by Google Ventures, who used it to help startups to accelerate their growth by improving the design of their products.
A typical design sprint involves a cross-functional team of five to seven people who work together for five days to tackle a specific problem or idea. The process typically involves the following steps:
- Day 1: Understanding: The team gathers to understand the problem at hand, analyze market trends and customer needs, and explore potential solutions.
- Day 2: Sketching: The team generates multiple solutions through individual and group sketching exercises.
- Day 3: Deciding: The team evaluates and selects the best solution and develops a detailed storyboard of the user journey.
- Day 4: Prototyping: The team uses a rapid prototyping process to create a tangible representation of the solution.
- Day 5: Testing: The team tests the prototype with customers to validate assumptions and gather feedback.
The goal of a design sprint is to create a realistic prototype and validate it with customers within a week, saving time and resources in the product development process.
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