1. They are easy to understand: Likert scale questions are easy to comprehend as they follow a simple format of agreeing or disagreeing with a statement.
2. They provide a wide range of response options: This type of question offers flexibility in the number of response options, which allows for greater accuracy and precision in the data received.
3. They can capture nuanced responses: The multiple response options provided by Likert scale questions can capture a wide range of nuanced responses, which can provide a more complete understanding of participants' attitudes or opinions.
4. They can be used to measure change over time: When the same Likert scale questions are used repeatedly over time, they can help to track changes in attitudes or opinions.
5. They create data that is easy to analyze: Due to their simplicity and clear response categories, data collected from Likert scale questions is easy to analyze, and the results can be presented in a clear and concise manner.
6. They are useful for both quantitative and qualitative research: Because Likert scale questions provide a wide range of response options, they can be used for both quantitative and qualitative research methods.
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