1. Material: This includes the type of building material used in the facade such as brick, stone, glass, wood, steel, aluminium, etc.
2. Texture: This refers to the surface quality and visual appearance of the materials used such as smooth, rough, polished, or patterned.
3. Color: This includes the hue, saturation, and brightness of the material used in the facade.
4. Pattern: This refers to the arrangement of elements in the facade such as repetitive shapes, lines, and colors.
5. Scale and proportion: This includes the size and placement of the various architectural elements in relation to each other.
6. Lighting: This refers to the use of natural or artificial light to highlight architectural features.
7. Ornamentation: This includes decorative elements such as cornices, moldings, and sculptures.
8. Sustainability: This refers to the design's environmental impact, including energy efficiency, use of renewable materials, and waste reduction.
9. Artistic expression: This includes the incorporation of artistic elements such as murals, mosaics, or other forms of public art.
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