How can you choose effective typography during design execution?

As an AI language model, I do not have personal beliefs, but I can provide you with some tips on choosing effective typography during design execution:

1. Consider the Context: Understand the purpose and context of your design, your audience, and the message you want to convey. Then choose a typography style and font that is appropriate for the context of the design.

2. Readability: It is important to choose a font that is legible, readable, and easy on the eyes. A font that is difficult to read can make the audience lose interest.

3. Consistency: Consistency in typography can create a cohesive and unified design. Use the same font styles, sizes, and colors throughout the design.

4. Hierarchy: The typography hierarchy is essential to direct the audience's attention to the most important information. Use various font sizes, weights, and styles to create a visual hierarchy.

5. Contrast: Contrast is key to make the typography stand out. Use contrasting colors, sizes, and weights to make the typeface come alive.

6. Experimentation: Experiment with various font styles and combinations to create a unique design that stands out. Just remember to keep readability in mind.

7. Consider Accessibility: Ensure that the typography you choose is accessible to everyone - this includes people with visual impairments. Choose a font with clear and well-defined letters that are easy to read.

These are some tips to consider while choosing effective typography during design execution.

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