1. Define the problem: Identify the business problem or challenge, and recognize the opportunities for creative solutions.
2. Research: Get inspired, learn more about the audience, industry, or trends, and gather valuable insights that will influence the design solution.
3. Ideation: Generate a wide range of design ideas through brainstorming, sketching, or any other creative technique. Encourage alternative approaches and explore unconventional solutions.
4. Iteration: Develop ideation into concrete concepts, get feedback, refine, and iterate towards a final design solution.
5. Collaboration: Bring together the different areas of expertise, such as strategy, technology, UX, and visual design, and work collaboratively to achieve the shared goal.
6. Experimentation: Test the design solution and refine it based on feedback and insights from user testing.
7. Implementation: Deliver the final design that addresses the business challenge in a unique, engaging, and effective way.
8. Reflect and Learn: Reflect on the design execution process and learn from both failures and successes to improve your approach and deliver even more creative design solutions in the future.
Publication date: