The role of design in user interface design is to create an aesthetic and functional appearance for the interface. Designers use various tools, techniques, and principles to create a visually appealing and user-friendly interface that enhances the user's experience. Good design should consider the user's goals, interests, and preferences and ensure that the interface is easy to navigate, understand, and interact with. Design also plays a crucial role in branding, as the interface's look and feel must align with the company's visual identity and overall brand strategy. Ultimately, design aims to create a seamless and intuitive interface that engages the user and encourages them to keep coming back.
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