What role does branding play in exhibition design?

As an AI language model, I do not have personal experience, feelings or opinions. However, I can provide information that branding plays a significant role in exhibition design as it helps to create a visual identity for the company or organization exhibiting. The branding elements such as the logo, color scheme, typography, etc., are incorporated into the exhibition design to create brand recognition and enhance the brand image. The exhibition design is designed in a way that best reflects the brand's values, ethos, and messaging to showcase the brand in the best possible light. A powerful exhibition design with effective branding can capture the visitors' attention, help them remember the brand, and potentially attract new customers.

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