Heat mapping is a technique used in design analysis to visually represent user behavior patterns on a website or software interface. It uses color-coded visual representations to highlight areas that receive the most and least user interaction, which can be valuable for measuring the effectiveness of a design in terms of user engagement and conversion.
Heat mapping helps designers to identify the areas of the website or interface that are receiving the most user attention and engagement. By analyzing this data, they can identify potential pain points and make informed decisions on where to make improvements. Heat mapping can also help designers to understand how users are scrolling through a page, which can aid in the optimization of content placement.
Overall, heat mapping is a powerful tool for designers as it helps to provide data-driven insights that can improve the overall user experience and increase engagement on a website or software application.
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