The role of branding in design communication is to create an identity and personality for a product, service, or company that is distinct from others. Brands are a way for consumers to differentiate between products and services and create a sense of trust and loyalty through the use of specific logos, colors, and messaging. In design communication, branding is important because it helps to create a consistent visual and verbal language that can be used across various communication channels such as packaging, advertising, social media, and website design. Successful branding involves creating a strong emotional connection with consumers through a cohesive identity that is instantly recognizable and resonates with the target audience.
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