The role of proportion in design communication is to establish visual balance and harmony between elements. By ensuring that the size and scale of various elements in a design are proportionate to each other, designers can create a cohesive and visually pleasing composition. Proportion also helps to emphasize certain elements and establish a hierarchy of visual importance within a design. It can be used to direct the viewer's eye and create a sense of movement and flow throughout the design. Overall, proportion plays a crucial role in effectively communicating a design's message and creating a memorable and impactful visual experience for the viewer.
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