1. Persona: A description of a fictional individual that represents the characteristics and behaviours of a target user group.
2. User Journey: Shows how users go through a product or service from start to finish.
3. Empathy Map: Helps designers understand the emotions, needs and behaviours of users.
4. Design Sprint: A 5-day ideation and prototyping process focused on a specific problem.
5. Wireframing: A visualization technique that helps designers create low-fidelity prototypes.
6. Prototyping: A process of creating a physical or digital representation of the product or service.
7. User Testing: Verifying if actual users can use the prototype or product with minimal assistance.
8. Iterative Design: A process of refining a design through multiple iterations based on feedback.
9. Value Proposition: A promise of value that sets a product or service apart from competitors.
10. Gamification: A design technique that involves adding game-like elements to make products or services more engaging.
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