Here are some common user-centered research methods used in human-centered design:
1. User interviews: Conducting one-on-one interviews with users to understand their needs, goals, and pain points.
2. Surveys: Collecting feedback from a large sample of users to gather data about their experiences and opinions.
3. Focus groups: Facilitating group discussions with users to understand their perceptions and attitudes towards a product or service.
4. User testing: Observing users as they interact with a product or service to identify usability issues and areas for improvement.
5. Persona development: Creating fictional characters that represent different user groups to better understand their needs and behaviors.
6. Journey mapping: Mapping out the user's journey from the beginning to the end to identify areas of friction and improvement opportunities.
7. Card sorting: Asking users to organize content or features into categories to better understand their mental models.
8. A/B testing: Testing different versions of a product or service to measure the impact of changes on user behavior and preferences.
9. Contextual inquiry: Observing users in their natural environment to better understand their needs and behaviors.
10. Analytics: Analyzing usage metrics and user behavior data to identify patterns and trends.
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