The role of user experience strategy in design management is to ensure that the products or services being designed meet the needs and expectations of the end-users. User experience strategy involves research and understanding the target audience, mapping out the user journey, identifying potential pain points, and developing a plan for how the user will interact with the product or service. This strategy helps design managers to make informed decisions about the design process, prioritize features that will improve user experience, and evaluate the success of the product or service. By considering user experience as a critical aspect of design, designers can create products or services that are intuitive, effective, and enjoyable for users to interact with. Ultimately, a strong user experience strategy can lead to increased user satisfaction, loyalty, and business success.
Publication date: