What is the relationship between design thinking and creativity?

Design thinking and creativity are closely related concepts. Design thinking involves creatively solving complex problems by empathizing with users, defining the problem, ideating and prototyping solutions, and testing and iterating until a viable solution is achieved.

Creativity is a key component of the design thinking process, as it involves generating novel and useful ideas that can lead to innovative solutions. Through creative ideation and prototyping, design thinkers are able to explore multiple solutions to a problem and iterate until the best solution is achieved.

Furthermore, design thinking encourages the use of non-linear and non-traditional approaches to problem-solving, which often require innovative and creative thinking. This focus on creativity allows designers to challenge assumptions and generate new and unexpected ideas that may not have been considered through traditional problem-solving methods.

In summary, design thinking and creativity go hand in hand, with design thinkers relying on creativity to generate and develop innovative solutions to complex problems.

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