Design thinking originated at Stanford University's Hasso Plattner Institute of Design, also known as the d.school. It was first introduced in the 1990s as a methodology for solving complex problems using empathy and creativity. The concept was further popularized by the book "Design Thinking" by Tim Brown, the CEO of IDEO, a leading design firm. Today, design thinking is widely used by businesses and organizations to innovate and develop new products, services, and processes.
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