Matrix questions are a type of survey question format that allows respondents to rate a series of items on the same set of rating scales. They typically consist of a table or grid with rows of items and columns of rating scales. This format allows for quick and easy comparison between multiple items, and helps to reduce respondent fatigue as they do not have to repeat the same sets of scales for each item. Matrix questions are commonly used in research studies, market research, and customer satisfaction surveys.
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