1. Face-to-face surveys: In this method, trained surveyors ask questions to respondents in person. Surveys can be conducted at people's homes or at public places such as shopping malls or parks.
2. Telephone surveys: Surveys are conducted by calling respondents on their mobile or landline phone numbers. This type of survey is less expensive than face-to-face surveys, but the response rate may be lower.
3. Online surveys: Surveys are distributed via the internet, and respondents answer questions with forms online. This method is cost-effective, can reach a larger audience, and has a fast turnaround time.
4. Mail surveys: Surveys are sent via post to respondents to complete and return by mail. This method has a lower cost, but the response rate may be lower.
5. Mixed-mode surveys: Surveys that use multiple modes such as online, mail, telephone or face-to-face to collect data from respondents.
6. Focus groups: A group of people is brought together to discuss a topic or product in-depth with a moderator. It provides qualitative data, which can be helpful in understanding the attitudes and opinions of a target group.
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