A customer journey refers to the series of steps or interactions that a customer goes through when engaging with a particular product, service, or brand. It encompasses every touchpoint and experience a customer has from the initial awareness or consideration phase, through the purchasing process, and even after the purchase has been made. The customer journey is often visually represented as a map or diagram to help businesses gain a better understanding of their customers' experiences and identify areas for improvement in order to provide a seamless and satisfying customer experience.
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