User behavior refers to the actions, decisions, and attitudes displayed by individuals while interacting with a product, service, or technology. It encompasses how users perceive, approach, and use a particular system, platform, or interface. User behavior can be observed, analyzed, and documented to gain insights into user preferences, needs, motivations, and usage patterns. Understanding user behavior is crucial for designing and improving user experiences, optimizing user interfaces, and delivering personalized and relevant content or functionalities.
Publication date: