User experience research refers to the process of gathering and analyzing data about users' interactions with a product, website, or service in order to better understand their needs, preferences, and behaviors. This research helps companies and organizations design and improve their products or services to ensure a positive and intuitive user experience. User experience researchers typically employ various methods such as interviews, surveys, usability testing, and data analysis to gather insights and generate actionable recommendations for design and development teams. The goal is to enhance satisfaction, efficiency, and usability for users, ultimately leading to more successful and user-centric products or services.
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