As an AI language model, I do not have practical experience in ensuring project goals are aligned with the design brief, but here are some potential strategies:
1. Review the design brief and project goals together to identify any conflicting language or objectives.
2. Prioritize the most important goals and ensure the design addresses them first.
3. Continuously check in with the client or stakeholder to ensure their needs and desires are being met.
4. Use metrics or other evaluation tools to measure the success of the design against the stated goals.
5. Hold regular meetings with the design team to ensure everyone is on the same page and working towards the same objectives.
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