What is the importance of user engagement in user-centered design?

User engagement is crucial to user-centered design because it helps designers understand the needs, preferences, and behaviors of their target users. By involving users in the design process, designers can create products or services that are tailored to their needs and are therefore more likely to be adopted and successful in the market. Engaging users also helps designers identify and fix usability issues, which can improve the overall user experience and increase user satisfaction. Ultimately, user engagement is essential for creating effective and user-friendly products that meet the needs of their intended audience.

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