Art Deco architecture reflects the increasing consumer culture of the early 20th century in several ways:
1. Materialism: Art Deco architecture was characterized by the use of luxurious building materials such as marble, metals, and precious stones. This reflects the consumer culture's emphasis on materialism and the desire for luxury.
2. Streamlined design: The streamlined design of Art Deco buildings reflects the growing fascination with machines and technology. This was a reflection of the consumer culture's embrace of new technologies, such as automobiles and airplanes, which promised speed and efficiency.
3. Glamorous aesthetics: Art Deco buildings were often decorated with ornate geometric shapes, bold colors, and elaborate patterns. This reflects the consumer culture's desire for glamour and extravagance.
4. Commercialization: Art Deco architecture was often used for commercial buildings such as department stores, cinemas, and hotels. This reflects the increasing commercialization of society and the growing influence of advertising and marketing.
Overall, Art Deco architecture represents the height of consumer culture in the early 20th century and the desire for people to express their wealth and status through grand buildings and luxurious materials.
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