Art deco heavily influenced the graphic design of the era, particularly in the 1920s and 1930s. It was a time of experimentation with form and color, and designers used the style's bold geometric shapes, ornamental motifs, and bright colors to create visually striking designs that were both modern and elegant.
Art deco's influence can be seen in a variety of design disciplines, from typography and advertising to fashion and architecture. In typography, designers used sharp, angular lines, and strong contrasts to create bold, eye-catching letterforms. Advertising often featured stylized images of glamorous women, luxury goods, and modern technology, all executed in the style's streamlined, geometric forms.
In fashion, art deco inspired designers to create sleek, sophisticated designs that emphasized clean lines and geometric shapes. The style's love of bold color also influenced designers to experiment with bright, eye-catching hues.
Finally, in architecture, art deco's influence can be seen in the use of streamlined forms, decorative motifs, and bold, contrasting colors. Many of the era's most iconic skyscrapers, like the Chrysler Building in New York City, feature art deco elements in their design.
Overall, art deco's influence on graphic design of the era was profound. Its bold, stylized forms and vibrant colors continue to inspire designers today, nearly a century later.
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