What is a conceptual rendering?

A conceptual rendering is a visual or graphical representation of an idea or concept, before it has been fully developed or constructed. It is often used in the early stages of a design process to help communicate the vision and aesthetic of a project to stakeholders and collaborators. A conceptual rendering can take the form of sketches, 2D or 3D renderings, computer-generated images, or even physical models. The purpose of a conceptual rendering is to allow viewers to imagine what a space or object might look like, without being limited by practical constraints or technical details.

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