A design vision serves as a roadmap for a brand to achieve its desired aesthetic, tone, and overall visual identity. By having a clear design vision, a brand can create a consistent and cohesive brand image that resonates with its target audience. This, in turn, can inform the branding strategy and help align it with the design vision.
For example, if the design vision is centered on minimalism and simplicity, the brand can develop branding strategies that focus on clear communication and straightforward messaging. This might involve creating a simple and straightforward logo, using a minimalist color palette, and using clean, easy-to-read fonts in all branding materials.
On the other hand, a design vision that emphasizes bold, eye-catching visuals might lead a brand to prioritize bold typography, bright colors, and visually striking imagery in its branding strategy. By aligning branding strategies with the design vision, a brand can create a strong, memorable, and consistent visual identity that resonates with its target audience.
Publication date: