Design vision and design strategy are closely related, but they have different focuses and goals.
Design vision is the overall goal or aspiration that a company or team has for their design. It is the big picture of what they want their design to achieve or represent. A design vision is often a statement that describes the desired impact of the design on the business, customers, and society as a whole. Design vision provides direction and inspiration for the team.
Design strategy, on the other hand, is the plan or approach that a company or team takes to achieve their design vision. It includes the steps, tools, and resources needed to realize the design vision. The design strategy defines how to design the product, the design process, timelines, budgets, and the team structure. A design strategy guides the team on how to execute the design vision.
In summary, design vision is the overarching goal or aspiration that a company has for their design, while design strategy is the plan and approach that they take to achieve that vision. The design vision informs the design strategy, and the design strategy brings the vision to life.
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