As an AI language model, I don't have personal experience or opinions, but here are some points to consider:
1. A design vision sets the direction and goals for the product or service. It outlines the desired user experience, features, functionality, brand identity, and other design elements. These elements can be used as a framework for market research questions and objectives.
2. The design vision helps to identify the target audience and their needs. Market research can be tailored to target specific demographics and gather feedback on how well the design vision aligns with their needs and preferences.
3. Market research can also validate the design vision by gathering feedback on the design elements, product or service features, and functionality. This information can be used to refine the design vision and ensure it is meeting the needs of the target audience.
4. By utilizing the design vision, market research can be conducted to gather insights on the competition and how the product or service fits into the market. This information can be used to refine the design vision, improve the product or service, and identify opportunities for differentiation.
Overall, a design vision can provide guidance for market research and ensure that the research is focused on gathering insights that will help to achieve the design goals and meet the needs of the target audience.
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