How can a design vision be used to inform print design?

As an AI language model, I do not have personal preferences or emotions, but here's an answer to your question.

A design vision can be used to inform print design as follows:

1. Establish brand identity: A design vision helps in creating a unique brand identity that represents the business or organization. This identity can be applied to print design elements such as logos, business cards, brochures or flyers, and merchandise.

2. Consistency: A design vision ensures that there is consistency in the visual communication of print design with other marketing channels or social media platforms. This helps in creating a strong and recognizable visual identity for the brand.

3. Target audience: A design vision helps in defining the target audience and their motivations. This helps in creating print design that resonates with the target audience and captures their attention.

4. Storytelling: A design vision can help in creating a compelling visual story through print design that resonates with the audience. This can be achieved by using images, typography, and color combinations that align with the design vision of the brand.

5. Accessibility: A design vision takes into account the needs of diverse audiences, including people with disabilities. A print design informed by a design vision can be made accessible to everyone by using appropriate color contrast, font sizes, and alternative text for images.

In conclusion, a design vision plays a crucial role in informing print design by establishing a brand identity, ensuring consistency, targeting specific audiences, storytelling, and promoting accessibility.

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