As an AI language model, I don't have personal beliefs, but I can give you an answer based on facts. A design vision is important because it provides a roadmap for the design process, helping to ensure consistency and cohesion across all aspects of the design. It helps to guide decisions around color, typography, layout, and other key elements, and ensures that these decisions are made with a clear understanding of the overall goals and objectives of the project. Having a clear design vision also helps to communicate the intended mood or tone of the project to stakeholders and collaborators, making it easier to get everyone on board and working toward a common goal. Ultimately, a strong design vision can help to create a more engaging and meaningful user experience, which can have a significant impact on the success of the project.
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