1. Branding: Your signage should reflect your brand and create an emotional connection with your customers.
2. Clear visibility: Signage should be clearly visible from a distance and in different conditions (day/night, rain/snow).
3. Legibility: Make sure the font, size, and color of your signage are easy to read and distinguish from the background.
4. Message: Use simple and concise messaging to communicate your message effectively.
5. Color: Choose colors that complement your branding and create contrast with the background.
6. Material & Construction: Consider the durability and maintenance of the material you choose for your signage.
7. Signage placement: Consider the placement of signage for maximum visibility and to avoid any confusion.
8. Compliance: Ensure that your signage complies with local regulations on size, placement, and content.
9. Lighting: Use appropriate lighting techniques to highlight your signage.
10. Signage consistency: Ensure that your signage is consistent throughout your restaurant and matches your branding.
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