What is a signage design?

A signage design is the process of creating visual graphics and elements that convey messages or information through signs, symbols, or images which are installed on boards, walls, or other surfaces. It is an art and science of creating aesthetically pleasing and functional signage that effectively communicates a message or promotes a brand. A well-designed signage can attract potential customers, enhance brand recognition, and improve wayfinding and navigation.

Publication date: