User experience (UX) design refers to the process of creating digital or physical products that are intuitive, usable, and enjoyable for the end-user. UX design commonly involves researching user needs and preferences, creating user personas and scenarios, wireframing and prototyping interfaces, testing and iterating design solutions, and collaborating with developers to implement the final product. The goal of UX design is to provide users with a seamless, intuitive, and satisfying experience when interacting with a product or service, ultimately leading to user engagement and loyalty.
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